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PRIMA REPORTS ANOTHER DISTRIBUTOR SIGNS IN THE MIDDLE EAST

Management is pleased to announce that another distributor has signed up in the Middle East to distribute the whole range of wall and roof products under the Entech private label.   The new distributor will sell into the country of Jordon, and according to the president of Entech Coatings, the potential revenue for this agreement represents "in the millions of dollars" of orders.

Jordan is classified as an emerging market by the CIA fact book. Jordan is a pro-Western regime that has very close relations with the West especially with the United States, the United Kingdom and France.   The population is estimated at over 6 million people and the GDP for 2009 is estimated at over 31 billion dollars.

Prima is pleased to see this agreement which confirms the footprint for the product into the Middle East and surrounding countries.   This follows other agreements for the region announced in the news releases of April 15, 2009 and July 27, 2009.  

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.