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PRIMA ENTERS NEGEOTIATIONS FOR MIDDLE EAST DISTRIBUTION

Prima Developments Ltd. enters negotiations with Entech Coatings for a distribution agreement in the Middle East.   The president of Entech has strong family ties in the business and financial markets throughout the Middle East.   He represents the third generation of a family that has a successful history in the industrial products sector.

The leader of Dubai has stated that he is searching the Globe for Environmental solutions to help his city lower its carbon footprint.

Envirocoatings coating product have been designed to resist the transfer of heat thereby lowering the energy use.   The groundwork accomplished with the California Cool Roof Rating and Title 24 compliancy testing prepares the product for international markets such as the Middle East.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.