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ENTECH SIGNS EXCLUSIVE AGREEMENT WITH MIDDLE EAST DISTRIBUTOR

Prima Developments Ltd. ("Prima") is pleased to announce that Entech Coatings Inc, Prima's Middle East sales agent, has signed an exclusive distribution agreement with Technical Metal Industrial Co. L.L.C.   (" TMI"), TMI is a privately owned company, established in the Emirates of Abu Dhabi, United Arab Emirates.   One of the sectors that TMI targets is Specialized Building Material Products.   They will implement distribution in the Arab Emirates as well as the Kingdom of Bahrain.

TMI 's plant is located in the industrial area of Mussafah. Their factories are comprised of 850,000 square feet of manufacturing space, plant offices and open warehousing. The plant has convenient access to Abu Dhabi- Dubai highway and is ideally situated to allow TMI to serve virtually all-major market areas in the UAE and the Gulf region.

TMI is ISO 9001, 14001 Certified company that emphasizes quality products catering to today's competitive and demanding business environment and has earned a reputation as a supplier of quality products.

The United Arab Emirates (UAE) had a GDP purchasing power parity of $200.5 billion in 2009 according to the IMF.

Prima's management believes that with TMI's resources and position in the industry this distribution agreement will result in significant international sales growth.

About Prima (PID)

Prima's subsidiary, Envirocoat Technologies Inc., manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                      

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", 'believe", "intend', "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."