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PRIMA REPORTS JULY SALES ORDERS GROWTH OF 20%

Management is pleased to announce that sales orders for July 2009 are up by nearly 20% compared to July 2008.   This reflects the strong sales in Canada as well as from the Middle East.   Entech Coatings now has two distributors (see News Releases dated April 9, 2009 and July 27, 2009) and is seeing interest from other countries in the region as well.   The energy saving features of the wall and roof products have attracted developers and architects to study the products for use in varied projects.

Prima is pleased to see this growth which confirms the desirability of the product for the region. With this continued growth, the company anticipates a profitable 2009. This supports the company's mandate to supply Clean Tech products to the Middle East and internationally.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.