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PRIMA POSTS CASE STUDY OF HEAT LOAD REDUCTION

Prima is pleased to announce that subsequent to the news release of December 23, 2008, the Heat Load Reduction Case Study at U.S. Marine Corps Base Camp Pendleton in California is now posted on the Envirocoatings website -www.envirocoatings.com.

The presentation demonstrates the heat load reduction benefits of EnviroCoatings Ceramic InsulCoat Exterior Wall with Cerylium.   The Case Study conducted from 2008 to 2009 compares the project building before and after having Ceramic InsulCoat applied.  

Thermal imaging data provides definitive evidence that the heat load on the building has decreased on exterior and interior surfaces.   The reduced heat load will result in less energy required to cool the building, which will equate to reduced energy costs.

Management is pleased to add this Case Study to the many customer testimonies of the ability of the Ceramic InsulCoat product line to offer a thermal barrier shield to buildings and save energy.

ABOUT PRIMA

PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.

PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.

On Behalf of the Board,

Roland Langset

Roland Langset , President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.