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PRIMA ACQUIRES NEW DISTRIBUTOR IN THE MIDDLE EAST

Management is pleased to announce that a new distributor has been signed up for Syria along with an initial purchase order consisting of over 14,000 liters.   This is confirmation of the sales and distribution network being established by the Entech Coatings group.   A recent trade show in Syria generated serious interest for the product from developers and contractors in the region, and this order includes a full spectrum of the product line to service that interest.  

The climate in Syria is dry and hot, and winters are mild, which make it an ideal candidate for the Entech product. With a GDP of over $36 billion, the Syrian Arab Republic is positioned to be a good consumer and is expected to contribute to the extensive sales growth of Entech.

Prima is pleased to see this order for a new region and is confident that sales orders will build and are anticipating many more orders as projects initiate in the country.   Prima's management believes that the addition of another major distributor gives Entech a solid presence in the region, and confirms the company's intention to have key distributors throughout the whole of the Middle East.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.