Prima Development Ltd. Arranges $250,000 Non Brokered Private Placement;

Amends Investor Relations Agreement

Private Placement

The Company has arranged a private placement of 1,250,000 units (the "Units") at a price of $0.20 per Unit for total proceeds of $250,000. Each Unit consists of one common share and one-half (1/2) of a non-transferable share purchase warrant ("Warrant"). Each Warrant will entitle the holder thereof to purchase an additional share for a period of twenty four (24) months after closing at a price of $0.25 per share.

There are no finders' fees payable on the transaction.  

The proceeds from the private placement will be used to purchase production equipment and supplies as well as for general working capital purposes.

The private placement will be subject to TSV Venture Exchange approval and in accordance with the securities legislation currently in effect, the shares will be subject to a "hold period" of four months and a day from the date of issuance and closing.

Amendment of Investor Relations Agreement

Further to its news release of June 3, 2009, the Company has agreed to amend its investor relations agreement (the "Agreement") with Catalyst Xchange Corp. to indicate that the Agreement may not be terminated prior to September 30, 2009.   After September 30, 2009, the Agreement can be terminated by either party immediately on notice as the end of each month of the balance of the Term.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

  Roland Langset, President