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PRIMA REPORTS SALES ORDERS UP 50%

Management is pleased to announce that year to date; it has received purchase orders which show an increase of over 50% compared to fiscal year 2008.  This spring and summer in Canada, ICI Glidden has given some of the largest orders the company has received for these periods.  This year is also the year that the company started receiving purchase orders earlier than most previous years from ICI Glidden.   This increase is confirmation of the on going acceptance of this clean technology.

Prima management is pleased to have the sales growth reflect in the orders from Canada and the Middle East, and is confident that the US market will respond as the economic stimulus package finds its way into the market.   The Canadian market offers one of the harshest environments in the world, and this showcases the ability of the product to withstand rain, heat, cold and sea spray in its varied climate.   With this continued sales growth, the company projections are for a profitable upcoming fiscal year.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

On Behalf of the Board,

Roland Langset

Roland Langset, President                     

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.